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UX Case Study
Trade Promotion Management

UX Case Study
Trade Promotion Management

UX Problem

Too complex data handling
and filter overload.

Too complex data handling
and filter overload.

Too complex data handling
and filter overload.

The original enterprise solution was based on a “search first, then see the data” principle.

Manual filter setup

The user had to manually set filters first in order to see any results.

Fragmentation

Filters were scattered and inconsistent.

Lack of consistency

Resulting tables were visually unclear and inconsistent.

Main problems


  • No immediate feedback — empty screen without results

  • Poor data orientation — the user does not know what to expect

  • Inconsistent tables — harder comparison and decision-making

  • Repetitive work — filters had to be re-entered repeatedly

Solution 1

Automatic data loading

Automatic data loading

Data is loaded immediately after opening the page.
The user sees a relevant dataset without any action.

👉 Elimination of the empty state

Data is loaded immediately after opening the page.
The user sees a relevant dataset without any action.

👉 Elimination of the empty state

Data is loaded immediately after opening the page.
The user sees a relevant dataset without any action.

👉 Elimination of the empty state

Solution 2

Chips Filters

Chips Filters

Complex form → compact filter chips


Each filter is:

visible

quickly editable

easy to remove


👉 Less visual noise, better orientation

Research examples for TPM Global

Modules in TPM Global

Modules in TPM Global

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